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Why Everyone Is Talking Second-Party Data
Last week, ownerIQ hosted a panel discussion at the 2016 MITX Data Summit, from Boston’s Innovation and Design Center. The summit invited top minds in the industry to share proven best practices for...
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Turn Shoppers into Buyers with Second-Party Data
The world today is more interconnected, complicated, cluttered, mobile, and digital than ever. The same goes for the world of marketing. As the only constant, change is paving the way for an...
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ownerIQ’s Data Sharing Platform: Key Updates You Need to Know
Transparent second-party data is no longer just another data segment you read about here and there. On the contrary, it’s happening now and those in the know are actually using it. Moreover, marketers...
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WTQ: Are YOU shopping for this summer?
Summer 2016 officially begins with the solstice on June 21, and ownerIQ’s got the data behind what you are shopping for this summer season. We’ve peered into our massive second-party data cloud to find...
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ownerIQ’s New Technology Drives Consumers to Retail Through the Power of...
Geo-Weighting Goes Beyond Traditional Location Targeting Creating 3X Lift in Conversions BOSTON, MA (June 21, 2016) – ownerIQ, the leaders in second-party data; a digital marketing solution for...
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ownerIQ Welcomes Scholastic as a Retail Partner
ownerIQ is proud to announce Scholastic as a retail partner! The addition of Scholastic complements our Parents Bundle, which also includes Petco, Staples, Gymboree, and many more, giving ownerIQ...
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ownerIQ’s Client Services Team Volunteers at the Greater Boston Food Bank!
TGIF, dear readers! What a busy week it’s been, but hey, Friday is here and a sunny weekend is just around the corner. We wanted to give a big shout-out to the Q’s very own busy bees, the Client...
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ownerIQ Releases Second-Party Data Modeling to Scale Auto Campaigns
Here at ownerIQ, we have always been committed to utilizing second-party data modeling for achieving better scale and relevancy in advertising and marketing campaigns. When it comes to identifying,...
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Dealerscope asks “Is ownerIQ the New King of Data?”
Bob Scaglione, SVP of ownerIQ talks at his ‘Peer into the New Reality of Data-Sharing’ panel at CE Week 2016. “The best way to describe second-party data is to describe what it’s not,”Bob Scaglione,...
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The Q’s Second-Party Goes Mobile at the Digiday Retail Summit
TGIF! On a similar note, a BIG THANKS to everyone for attending the Q’s Second-Party at the Digiday Retail Summit in Nashville! This time around, we took the Second-Party mobile by incorporating a fun...
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Why Your DSP Isn’t Enough for Programmatic Success
Programmatic advertising and marketing technology is something that most of us are familiar with – or so we think. Sure, you might know what everyone else knows, picturing some form of the definition:...
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Unlock the Possibilities of Your Website
When thinking about your digital advertising and marketing strategies, here are some hard-hitting stats for you to consider: Less than 10% of consumers are buying directly from your brand’s e-commerce...
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The “Value” of Third-Party Data
Hello, digital advertisers. I am a 40-49-year-old located in Quincy, MA. My interests include luxury automobiles, arts and crafts, toy collecting, and celebrity gossip. I am an avid reader of the...
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How One Retailer Increased In-Store Traffic with Second-Party Data
Brokering relationships is one of the most difficult steps in any business strategy. It’s also one of the most important and deciding stages in any collaborative initiative, with a partnership’s...
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Newsflash: Shoppers don’t go shopping. Shoppers DO shopping.
It’s only natural that changing times bring forth changing behavior. The new digital customer journey is contributing to the already jumbled shopping process; presenting consumers with infinitely more...
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ownerIQ’s Self-Service Platform: The Latest and Greatest Updates
Designed specifically to simplify the process of managing data partnerships, ownerIQ’s Self-Service Platform (aka Cooperative Audience Exchange, or simply, CoEx) is today’s only transparent...
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Why It’s Time to Take Second-Party Data Mobile
Second-party data – you’ve read all about it. It’s that essential data set that enables transparent access to a trusted and relevant partner’s first-party data. In a nutshell, second-party data...
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ownerIQ Welcomes Fragrance.com as a Retail Partner
We’re excited to announce Fragrance.com as ownerIQ’s latest retail partner! The addition of Fragrance.com extends our offering to reach the largest online group of fragrance and beautify shoppers....
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The ownerIQ Difference: Co-Op Advertising
At ownerIQ, we know how challenging it is to run a business in today’s increasingly competitive landscape. From ordering merchandise to selling product on the floor, staffing, payroll, deliveries –...
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Why Everyone Is Talking Second-Party Data
If you find yourself asking, “what is second-party data and why do I need it in my digital marketing initiatives?” Ask no more. The Q has you covered with our latest Infographic, which explains the...
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Why You Need to Be Thinking About Second-Party Data
As previously published in Chief Marketer Data…we’re practically swimming in it. It’s all around us; used for virtually everything. The meaning of data really depends on what it’s being used for and...
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Sure, It’s August, but Holiday Shoppers Are Already out There
The sun is shining and the days are long; summer is very much still in the air. But don’t be fooled…fall will be here before you know it, and from there on you’re just a few blinks away from the...
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MediaPost: The Advent Of Second-Party Data
Extra! Extra! Read all about second-party data! The industry is all over the hottest data set, and we’re happy to report that this fine data segment is not looking like just another data trend. Why?...
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Give Your Customers Immediate Retail Satisfaction This Holiday Season
Digital is our way of life – there’s no going around it. The online marketplace has long since contributed to an increasingly disrupted path to purchase. Not a good thing for us retailers – especially...
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It’s a Wrap: ownerIQ’s Second-Party at eTail East
Last week, ownerIQ exhibited at eTail East in our very own city of Boston, at the Sheraton Hotel in the Prudential Center. eTail started in 1999 by WBR, and is a conference and expo series hosted...
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Free Webinar: The Secret Ingredient for Driving Sell-Through at Retail
Digital has long disrupted the traditional path to purchase. Today’s consumers are more informed than ever and have access to just about anything at their fingertips, creating challenges for brands...
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Still Retargeting? We Found a Better Alternative
We have some good news and some bad news. The good: according to Forrester Research, 50% of your website visitors intend to buy a product within 30 days. The bad: this doesn’t mean they’re buying the...
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Give Your Customers Immediate Retail Satisfaction This Holiday Season
Digital is our way of life – there’s no going around it. The online marketplace has contributed to an increasingly disrupted customer journey. Not a good thing for us retailers – especially when...
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WTQ: Back-to-School Edition [Infographic]
Oh, summer, we sure will miss you. But until we meet again next year, Back-to-School season (and all the prep leading up to the big first day) will make sure to keep us all busy. Take a look at our...
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Getting Started with Your Brand’s Secret Recipe
Today’s day in age is abuzz with all things data. Most predictions about the future rely on data from the past. In other words, having access to reliable data or information is key to any truly...
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